SEO FAQ’s

High rankings and it’s relation to business is one of the most common SEO FAQs. Quite simply put, the higher you ranking on Google’s search results, the better your website is visible to the public. If your SEO agency can put you on high rankings, you will be that much better visible to people online searching for information, products, and services within the ambit of your website. With more web traffic of the right kind (people looking for similar / same services and products) to your website, it’s automatically better business since your website is essentially your company’s virtual branding.

Keywords are used by the automated programs known as ‘Web Spiders’ to relate your website with your topic of concern. Keyword research enables you to generate content related to your field of business, and hence enhance your website with organic optimisation. Keywords are also used in the HTML script while making your website as Meta tags. These special elements in the HTML script further enhance the website’s visibility to the Spiders reading in HTTP.

This frequently asked question can be answered rather simply – no keywords or Meta tags means that your website will be quite invisible to the Web Spiders in relation to your topic (or otherwise!)

Black Hat agencies often provide SEO quotes much lower than a company following White Hat rules. This is because while Black Hat techniques are shady, and can lead to black listing by Google, and other search engine; White Hat methods and ethical and organic. A company within White Hat norms will ensure that all of their processes like link building and PPC campaigns are organic, and hence better accepted by the search engines – be it a free marketing avenue, or paid promotion. Black Hat methods like keyword jamming and irrelevant Meta tags can cause your website to fall into the void of blacklists.

This is another most common of SEO FAQs. Search engine optimisation is a field so intense with competition that many companies walk out of the parameters of search engines to promote websites. Organic or ethical SEO processes are concentrated of proper regular keyword research, natural and unique article and content generation, social media marketing and book marketing – all the ways that are within the rules of search engine rakings. High rankings are very much possible with natural SEO techniques, and are more long term than black hat methods.

Hopefully, these frequently asked questions have helped you understand the world of SEO, search engines, and web traffic better. With organic high rankings, you can ensure better web traffic to your website; but ensure all the processes are White Hat. Consult us for more SEO FAQs.